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DIRECT MAIL & PRINT

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Getting mail is exciting. Whether it’s a birthday card or a catalog from your favorite brand, printed marketing communications get saved and shared. In 2013, nearly two-thirds of all consumers bought something as a result of a direct mail piece*. That sure sounds like direct mail is still working to us!

According to the Direct Marketing Association (DMA), direct mail achieves a 3.7% response rate with a house list, and a 1.0% response rate with a prospect list. All digital channels combined achieve only a 0.62% response rate†.

Underscore Creative is a pro when it comes to print. We know how to make print pieces memorable and maximize response. We’ll take care of:

  • Direct mail strategy
  • Copywriting and design of print materials from postcards and mailers to brochures and sell sheets
  • Print and mailing coordination
  • Landing page copywriting, design and programming to track response

Sources: * 2013 DMA Response Rate Report | † 2015 DMA Response Rate Report

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