Email may no longer be the trendy new marketing tactic on the block but it’s still a highly effective tactic — which we think makes it pretty hip. With nine out of 10 Americans using email every day, email continues to connect with customers and prospects.
Research finds that email marketing is nearly 40 times more effective at acquiring customers than all social media sites combined, and customers attracted by email are 12% more valuable than the average customer. Email is an excellent way to start a buyer’s journey. It generates brand awareness and drives people to your web site or social media to engage further.
We think all this is a pretty good reason to include email in your marketing mix. Underscore Creative can help you out with:
- Email marketing strategy
- CAN-SPAM compliant message development, including copywriting and design
- Responsive HTML programming
- Personalized URLs
- Landing page copywriting, design and programming
- Deployment and tracking
Source: Custora, E-Commerce Customer Acquisition Snapshot, 2013; McKinsey & Company iConsumer Survey