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Agile Education Marketing |
Underscore designed, wrote and coordinated the development of the Agile website in the Joomla CMS platform. Agile Education Marketing launched in the PreK-through-higher education data and information space in 2009. Underscore designed their logo and developed their original brand identity. Over the years, Underscore has collaborated with Agile to evolve the brand to keep it relevant in a changing marketplace. From developing Agile’s monthly content calendar to executing their email marketing program, Underscore is instrumental in driving Agile’s marketing plan and has played a significant role in Agile becoming a respected and trusted thought leader for education businesses.
Consortium on Reaching Excellence in Education (CORE, Inc.) |
When Underscore began working with CORE in 2016, their website’s design, content and functionality were dated. The site was not responsive. It was difficult to find information and easy to get lost down rabbit holes. There were few calls to action that generated leads for their math and literacy professional learning services. And most frustrating for CORE, it required a programmer to update the content. Underscore created the architecture, design and content for CORE’s new website that was developed in WordPress. Now, CORE can easily manage the site themselves. Thanks to streamlined content and Underscore’s SEO and SEM efforts, the site is now generating leads.
GreyED brings together two groups of people that should be working together toward a common goal but frequently don’t — educators and edtech businesses. Underscore designed and developed a site in WordPress that addresses the interests and needs of both audiences and promotes how GreyED can help both be more successful.
PR with Panache! |
PR with Panache! is a PR and inbound marketing firm that specializes in working with K-12 education companies. Underscore collaborated with PR with Panache! to design and write a website in WordPress that reflects the firm’s expertise and unique personality.
ScholarCentric |
Prior to their acquisition by Graduation Alliance, Underscore launched a new website for ScholarCentric’s social and emotional skills assessment and curriculum, Success Highways. The site, developed in WordPress, provides information for different stakeholders in education about the importance of social and emotional learning and how these skills impact student achievement. Underscore revised the previous site’s architecture to make the navigation more user-friendly and to guide visitors to the type of information they’re looking for quickly. Underscore also developed a fresh design and keyword-optimized content.