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portfolio menu Whatever people are searching for — from directions to a place to get BBQ to solutions for a pressing business problem — the first place most turn is the Internet. 3.5 billion Google searches are done per day.* In 1994 there were just 3,000 websites. Now, there are more than a billion.†

How do you make sure your business doesn’t get lost in the crowd?

Organic Search Engine Optimization

Showing up on page one when someone searches is every company’s goal. That’s no easy job, but Underscore can help you get there with the right mix of keywords, content, links, and site design. And then we’ll keep you there by making sure your site and our Search Engine Optimization (SEO) strategy keeps pace with ongoing search algorithm changes. Our organic SEO services include:
  • Comprehensive site audit to determine what’s working, what’s not and what to do about it
  • Targeted keyword strategy development to attract the exact customers you want
  • Development of relevant, optimized content to bring potential customers to your site and keep them there
  •  Link building to increase your site authority Local listings to ensure accurate and updated contact information

Search Engine Marketing

It takes time to move your site to page one using SEO. Search Engine Marketing (SEM) offers a way for your content to be seen and to drive traffic to your site regardless of your current page ranking.

Pay-per-click (PPC)

Pay-per-click (PPC) advertising puts your website front and center based on targeted keywords, geography and other demographics. Underscore creates PPC campaigns that drive qualified traffic to your site and inspire prospective customers to act. Underscore will manage your campaign from start to finish to ensure maximum ROI for your PPC budget.


Retargeting is a marketing technique that displays online ads to prospective customers based on prior engagement. The most common type of retargeting is site-based, which displays ads across the website to people who have previously visited your website. Other types of retargeting include email, Facebook and CRM retargeting. Retargeting is an effective tactic because it keeps your brand, and call  to action, top-of-mind with prospective customers after an initial marketing touch.

Get your site seen by the people you want to do business with. Get in touch today for a free SEO consultation.

*Google Search Stats. Retrieved Oct. 1, 2016.
†Lafrance, Adrienne. How Many Websites are There? Sept. 30, 2015. The Atlantic.