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PORTFOLIO — EVENT MARKETING

EDUCATION
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Agile Education Marketing
Underscore supports Agile Education Marketing’s conference attendance with booth design, pre-show marketing emails, ads, and at-show giveways, all designed to encourage attendees to engage with Agile account executives during the show.
Altis Reach
The Altis Reach supplemental reading program for struggling readers is sold by independent sales reps. The company supplies each rep with a pull-up banner designed by Underscore that can be used at regional conferences and tradeshows to promote the highly effective program.
Espresso
Underscore helped Espresso stand out in packed education exhibit halls by designing a 10′ x 20′ booth that welcomed PreK-5 educators in to explore this multimedia learning resource. The booth design incorporated Espresso’s signature characters, which helped to set it apart from more traditional, corporate booth designs. Three tall pillars were set up on the edges of the booth, and monitors were mounted on them so that visitors could explore the product themselves or watch a demo. Text on the side of the pillars facing the aisles where educators walked by clearly and concisely explained what Espresso is and how it saves teachers time and strengthens pupils’ learning and understanding.
MARCIVE, Inc.
To build brand recognition and consistency across shows, MARCIVE uses a unique theme each year to promote their attendance at conferences. Martha the Librarian is just one of the tradeshow themes that Underscore has developed over the past 15 years. The annual theme is used in exhibit display materials, pre-show emails and postcards, program ads, and more.
Zaner-Bloser
More than 1,000 educators attend Zaner-Bloser’s virtual professional learning events. These webinars provide educators with enriching learning opportunities without the expense or hassle of traveling. Underscore works with Zaner-Bloser to promote and host the webinars, providing all of the registration and marketing services as well as moderating the live webinars.

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