PORTFOLIO — BRANDING
Underscore Creative helped Gratz College develop a new, more contemporary brand image to appeal to a wide range of adult learners seeking to enhance their careers as well as their knowledge of Jewish history and thought.
MARCIVE was Underscore Creative’s very first client. We have worked with them for more than 15 years to promote their cataloging and information-discovery services to public, school, law, and corporate libraries. Martha the librarian was used in a year-long campaign designed to position MARCIVE as an affordable solution to the increasing workload and decreasing budgets faced by many libraries as a new discovery language is being phased in to use.
A robot that helps children with autism is a pretty revolutionary product. However, the original brand for Robots4Autism focused more on the technology rather than on the incredible personal growth children can experience working with Milo the robot. Underscore designed a new logo for the Robots4Autism program as well as developed brand standards for parent company RoboKind that combined a cutting-edge technology look with a warmer, more approachable design.
Check out a few of the other logos Underscore Creative has designed for various education businesses.