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City of Lakewood

The City of Lakewood is located just west of Denver in Jefferson County, Colorado. They have turned to Underscore Creative for more than a decade to help develop the branding, messaging and marketing strategy for many city initiatives, including the rewrite of the Comprehensive Plan for the city, a city-wide re-zoning project, a small business resource guide, and other projects.

Town + Country Cedar Homes

Families who choose to build and live in high-end, luxury log homes embody a unique sensibility that Underscore Creative captured in the new logo for this 70-year-old design-build firm located in Northern Michigan. The logo incorporates architectural elements along with a clean font and crisp colors that point to Town + Country’s attention to detail and modern take on traditional log homes.

Tri-County Health Department

The Tri-County Health Department, composed of three counties south of Denver, received an HIA Program Grant through the Health Impact Project — a collaboration of the Robert Wood Johnson Foundation and The Pew Charitable Trusts, and Kaiser Permanente Colorado — to conduct two new Health Impact Assessments (HIA) and to develop an HIA program that will build capacity for future development of HIAs in the Denver metro region. Underscore Creative designed a logo and developed a tagline for the HIA initiative, designed a website, and designed brochures that provide information about what HIAs are and how they are used to craft policy recommendations and enhance the planning process to minimize risk and capitalize on opportunities to improve health.

Universal Lending

Universal Lending Corporation was founded over 30 years ago to provide individual and specialized attention throughout the mortgage process. When it was time to update their logo for a fresh, new look, Universal Lending Corporation came to Underscore Creative. They wanted their logo to be able to work well across all mediums from large signage to business cards. Underscore Creative designed the logo as well as developed new branding standards.


Check out a few of the other logos Underscore Creative has designed for various businesses and city programs.