DIRECT MAIL & PRINT
Getting mail is exciting. Whether it’s a birthday card or a catalog from your favorite brand, printed marketing communications get saved and shared. In 2013, nearly two-thirds of all consumers bought something as a result of a direct mail piece*. That sure sounds like direct mail is still working to us!
According to the Direct Marketing Association (DMA), direct mail achieves a 3.7% response rate with a house list, and a 1.0% response rate with a prospect list. All digital channels combined achieve only a 0.62% response rate†.
Underscore Creative is a pro when it comes to print. We know how to make print pieces memorable and maximize response. We’ll take care of:
- Direct mail strategy
- Copywriting and design of print materials from postcards and mailers to brochures and sell sheets
- Print and mailing coordination
- Landing page copywriting, design and programming to track response
Sources: * 2013 DMA Response Rate Report | † 2015 DMA Response Rate Report
